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LAUNCHING A
LAUNCHING A
SKINCARE BRAND
ACROSS LATAM
GlowUp Skincare needed to break into the South American market with zero brand awareness. We assembled a roster of 18 beauty and lifestyle creators across Brazil, Colombia, and Argentina to create an authentic, multi-platform launch campaign.
12.4M
Impressions
840K
Engagements
6.8%
Engagement Rate
3.2x
Return on Spend
THE APPROACH
A 6-WEEK "GLOW JOURNEY" NARRATIVE
Rather than a traditional product launch, we built a 6-week "glow journey" narrative where each creator documented their real experience with the products. Unscripted, unfiltered, and completely authentic. Exactly what Gen Z audiences respond to.
- 18 creators across 3 countries, 2 languages
- UGC-first strategy with zero polished ads
- Staggered launch creating sustained conversation
- Custom affiliate tracking per creator
- 42% of content went viral organically
FEATURED CREATORS
@valentinarojas
@isabellabeauty
@analuciaeats
CAMPAIGN CONTENT
Creator Reel
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Campaign Visual
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TikTok Content
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Story Content
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