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DRIVING 50K APP
DRIVING 50K APP
DOWNLOADS
IN 30 DAYS
Veloz Fitness was launching their AI-powered workout app in Brazil and Argentina. They needed fast adoption with high retention. We designed a creator-led challenge campaign that turned workouts into a social movement.
28.6M
Total Reach
52K
App Downloads
9.1%
Engagement Rate
4.7x
Return on Spend
THE APPROACH
THE #VELOZCHALLENGE: A 21-DAY FITNESS MOVEMENT
We created the #VelozChallenge, a 21-day fitness challenge fronted by 12 of South America's top fitness creators. Each creator invited their audience to join, track progress in the app, and share results. The challenge generated its own organic momentum.
- 12 fitness creators with combined 18M followers
- #VelozChallenge hashtag reached 45M views
- Custom in-app integration for tracking
- 68% day-30 retention (vs 22% industry avg)
- UGC repurposed into paid ads (5x cheaper CPA)
FEATURED CREATORS
@camilafits
@lucasferreira
@mateoexplores
CAMPAIGN CONTENT
Challenge Reel
.mp4 / .gif
App Screenshot
.jpg / .png
YouTube Review
.mp4 / .gif
UGC Content
.jpg / .gif